At LeadRefire.AI LTD, we are committed to protecting your personal information and ensuring that your privacy is respected and maintained. This Privacy Policy outlines how we collect, use, store, and protect your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

LeadRefire.AI LTD is a UK-based company that helps law firms re-engage cold leads through automated, professional SMS follow-up systems. We act as a data processor and, in some cases, as a data controller when handling lead data provided by our clients. If you have any questions about this policy or how we handle your data, you can contact us at hello@leadrefireai.com. Our trading address is 86-90 Paul Street, London, EC2A 4NE, United Kingdom.

What Data We Collect

We may collect personal data directly from you when you fill out a form on our website, contact us via email, or engage with our services. This may include your name, email address, phone number, and business name. We also collect technical data such as your IP address, browser type, device information, and usage data through website analytics tools.

If you are a client, we may also process personal data of your leads (e.g. names and phone numbers) for the purpose of lead reactivation. This data is handled solely under your instruction and with appropriate legal justification.

How We Use Your Data

We use your personal data to respond to your enquiries, provide and improve our services, manage communication, and process appointments. If you are a client, we use your lead data to run reactivation campaigns via SMS, engage prospects, and schedule appointments into your calendar. We may also use anonymised, aggregated data for performance analysis and service optimisation.

We do not sell your personal data or use it for unrelated marketing purposes. All data is handled confidentially and in accordance with applicable laws.

Lawful Basis for Processing

We process your personal data only where we have a legal basis to do so. This includes:

Consent – when you voluntarily submit information through forms or opt-in to communication.
Contractual necessity – when processing is required to deliver services to our clients.
Legitimate interests – in running our business and improving our services in a way that does not override your rights.
Legal obligation – when required to comply with laws or regulations.

Clients are responsible for ensuring they have an appropriate lawful basis for supplying lead data to us for processing.

Data Sharing and Third Parties

We do not sell, trade, or rent personal data. We may share data with trusted third-party service providers such as SMS platforms, calendar systems, or CRM tools, strictly for the purpose of delivering our services. All third parties are required to comply with UK data protection laws and are bound by confidentiality agreements or Data Processing Agreements (DPAs).

We may also disclose personal data where legally required to do so (e.g. court orders or compliance requests), and will always act lawfully in such cases.

Data Security

We implement appropriate physical, technical, and organisational security measures to protect personal data against accidental loss, misuse, unauthorised access, or disclosure. These include:

Encryption of data in transit and at rest
Secure user access controls
Data minimisation and retention procedures
Regular reviews of system security and policies

While we do our best to protect your personal data, no online system can be guaranteed 100% secure.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting obligations. Lead data provided by clients is retained only for the duration of the engagement or as contractually required, after which it is securely deleted or anonymised.

Your Rights Under UK GDPR

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request erasure of your data under certain conditions
Object to or restrict the processing of your data
Withdraw your consent at any time (where consent is the basis for processing)
Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact hello@leadrefireai.com.

Cookies

Our website uses cookies to improve your browsing experience, analyse website traffic, and enhance functionality. You can manage or disable cookies at any time through your browser settings. By continuing to use our site, you consent to our use of cookies as outlined in this policy.

Client Responsibility for Supplied Data

When clients provide lead data to us (e.g. names, phone numbers), they confirm that:

The data was collected lawfully and is accurateThey have an appropriate lawful basis for sharing it with usThe individuals have not opted out of relevant communicationThey indemnify LeadRefire.AI LTD against liability arising from unlawful use of such data

We are not responsible for legal or regulatory breaches that result from clients submitting unlawful, outdated, or inaccurate data.

Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Any updates will be posted on this page, and we encourage you to review it periodically. Continued use of our services following changes will indicate your acceptance of those changes.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

LeadRefire.AI LTD

86-90 Paul Street, London, EC2A 4NE, United Kingdom

Email:

hello@leadrefireai.com

Terms and Conditions

1. Introduction

These Terms and Conditions ("Terms") govern the use of services provided by LeadRefire.AI LTD ("we", "us", or "our"). By engaging our services, you ("the Client") agree to be bound by these Terms. If you do not accept these Terms, you may not use our services.

2. Services

LeadRefire.AI LTD provides performance-based lead reactivation services to UK law firms. This includes re-engaging previously generated leads using automated SMS follow-up systems to generate booked appointments on behalf of the Client.

We operate primarily on a pay-per-booked-appointment basis unless otherwise agreed in writing. Clients are charged only when an appointment is successfully booked through our system and verified.

3. Client Obligations

By using our services, you agree to:

Provide accurate and lawful lead data (e.g., names, contact details of past enquiries);

Confirm that you have an appropriate lawful basis (under UK GDPR) to share and process this data;

Ensure that all leads provided have not opted out of communications;

Cooperate with us to ensure access to necessary tools (e.g., booking calendars)Notify us immediately of any issues related to appointment bookings, cancellations, or disputes.

You accept that LeadRefire.AI LTD has no responsibility for legal compliance concerning your original data collection practices.

4. Payment Terms

Clients are charged a fixed fee per confirmed appointment booked through our service. Pricing will be agreed in writing prior to launching any campaign.

Invoices are typically issued on a weekly or monthly basis depending on volume. Payment is due within 7 days of invoice unless otherwise agreed. We reserve the right to suspend services for overdue accounts.

All payments are exclusive of VAT unless otherwise stated.

5. Data Protection

Each party agrees to comply with applicable data protection laws, including the UK GDPR and Data Protection Act 2018. LeadRefire.AI LTD acts as a data processor when handling lead data supplied by the Client.

We will:

Only use the data for the purposes of delivering our services;

Implement appropriate security measures to protect personal data;

Not retain lead data beyond the scope of the service agreement;

Promptly delete or return lead data upon request or at the end of the service period.

Full details are available in our Privacy Policy.

6. Intellectual Property

All intellectual property rights associated with our platform, processes, and communications templates remain the property of LeadRefire.AI LTD. Clients may not copy, distribute, or reuse any part of our systems or messaging without written permission.

7. Limitations of Liability

To the maximum extent permitted by law:

We are not liable for indirect, incidental, or consequential loss (including loss of revenue or business opportunity) arising from use of our services;

We do not guarantee the number of appointments or conversion outcomes from reactivated leads;

Our total liability under these Terms will not exceed the total amount paid by the Client to LeadRefire.AI LTD in the 60 days prior to the claim.

Nothing in these Terms excludes liability for death, personal injury, or fraud.

8. Service Suspension or Termination

We reserve the right to suspend or terminate services immediately if:

You breach these Terms;

Payment obligations are not met;

Lead data supplied is found to be unlawful, misleading, or in breach of GDPR.

You may cancel services at any time by providing written notice, subject to the settlement of outstanding charges.

9. Amendments

We reserve the right to update or modify these Terms at any time. Material changes will be communicated in writing or posted on our website. Continued use of our services after any changes constitutes acceptance of the revised Terms.

10. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising under these Terms will be subject to the exclusive jurisdiction of the English courts.

11. Contact

For any questions or concerns regarding these Terms, please contact:

LeadRefire.AI LTD

86–90 Paul Street, London, EC2A 4NE, United Kingdom

Email:

hello@leadrefireai.com